Busniess Information system Case Study Example | Topics and Well Written Essays - 500 words

Busniess Information system - Case Study Example uding Wal-Mart, Safeway, Kroger and Target; in so doing, K-C has managed to collaborate and share best practices and information on new product development, thus, strengthening relationships with key retail partners (387). K-C’s CIO, Ramon Baez realized the importance of integrating IT in marketing and R&D departments so as to foster ongoing innovation and creation of business ideas; and improve K-C’s relationship with retailers. Additionally, it realized that data collection, analysis, effectiveness and efficiency can be improved through IT. For instance, the Innovation Design Studio K-C opened in Neenah, 2007, which included 3-D virtual reality IT system assisted K-C in collecting and analyzing data on consumers shopping experiences that is important for decision making on innovations and new product concepts. The virtual reality system helped in simulating the looks of real retail store, such as Target and consumers shopping experience, behaviors, reactions, level of engagement, and factors influencing consumer’s purchase decisions; this helps K-C in gathering insights with regards to developing new product designs, in-store design and merchandising. In turn, K-C is able to red uce time required for marketing while at the same time ensuring that their retail customers are able to create display designs that are effective, thus, sell more K-C products. Additional benefits to K-C include, K-C being seen by retailers as a technology-innovator in image building, giving retailers the urge to look to collaborate with K-C in initiatives that are IT intensive (Turban and Volonino 387). This case is about a publicly held company, an aftermarket service and retail chain, Pep Boys that is worth $2 billion and has the capability of offering replacement of tires, do-it-for-me, do-it-yourself, and buy-for-resale services. The company having more than 500 stores in over 35 states depended on Excel spreadsheets to for its budget needs; it carried budget information which